Gallarati and Viganò found that the usual business signs with engraved brass were something people didn't value. When they discovered a new application in 3D printer and witnessed that a 3D printed business sign with a company logo in color and perfect shape offered a gleaming touch, they took it as a business opportunity. The 3D printed sign not only added depth, but also gave a lasting impact to the display. The printed image or sign with depth, color, and shape was also easy to remember, and appeared different from the traditional business signs.
3D printed business signs add punch to a company's image and have become a quick and inexpensive mode of advertisement. It is also less time-consuming than the traditional sing printing methods. Moreover, they are durable and can sustain any weather condition owing to usage of ABS plastic in printing. What's more, there is no chance of the color of the image to fade away due to colored plastic.